Advertiser WoesEntrepreneurship

“I have a quality product, but no sales!” Have you ever had this thought? I have and so have many of my clients. When I first started my wellness company,  I was confident that during the launch weekend I would make over $1000 dollars. Imagine my dismay when I had plenty of site visits, but no sales. I was distraught. I could not understand why I had plenty of visits, but no sales. I did not realize at the time that I was not Lady Gaga; I did not have the fame that could sell my product based on pure association. I did realize, that I could become Lady Gaga, I just had to market my product in such a way that when individuals thought about home remedies, dreams, and spirituality, my wellness company came to mind. On a limited budget and with the help of creativity, in time I started to see the results I desired. Persistence, faith, and repetition in addition to a quality product will get sales and attention.

When you are marketing for your business, it takes time to get the response you desire. In 1885, Thomas Smith made a list of what a person does when they see an advertisement.

1. The first time a man looks at an ad, he doesn’t see it.
2. The second time, he doesn’t notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it.
5. The fifth time, he reads the ad.
6. The sixth time, he turns up his nose at it.
7. The seventh time, he reads it through and says, “Oh, brother!”
8. The eighth time, he says, “Here’s that confounded things again!”
9. The ninth time, he wonders whether it amounts to anything.
10. The tenth time, he will ask his neighbor if he has tried it.
11. The eleventh time, he wonders how the advertiser makes it pay.
12. The twelfth time, he thinks it must be a good thing.
13. The thirteenth time, he thinks it might be worth something.
14. The fourteenth time, he remembers that he wanted such a thing for a long time.
15. The fifteenth time, he is tantalized because he cannot afford to buy it.
16. The sixteenth time, he thinks he will buy it someday.
17. The seventeenth time, he makes a memorandum of it.
18. The eighteenth time, he swears at his poverty.
19. The nineteenth time, he counts his money carefully.
20. The twentieth time he sees the ad, he buys the article or instructs his wife to do so.
By: Thomas Smith, 1885
Found in Guerrilla Marketing by Jay Conrad Levinson
The next time you pull your hair and say “I have a quality product, but no sales!” Remember this list and that patience is a virtue.

***Lisa-Marie 

An urban planning PhD student finding peace in creating a balance between the mind, body, soul, & environment.

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