2013 was an interesting blogging year for me. After much thought and weighing the pros and cons, I merged two of my old websites (Lisa Inks and Closed Lids) and created this website (www.lisamariepierre.com). It was a tough decision to make because my readership and views accrued over the past five years were lost and I had start over. In the end, I felt it was best to have one location where I could showcase my professional and personal writing and experiences.
I am happy with my decision and based on statistics, it was a smart decision. I launched this website in June of 2013 and already I have almost bypassed the total number of visitors that stopped by my old blog in all of 2012!
Every month on Google Analytics, I review the statistics of my site to get a feel for how people find my website, what topics they search to find my website, and just to overall measure my progress.
As I prepare this blog for 2014, I decided to review my numbers for June 1 to December 28, 2013.
I had 2,486 page views from 1,356 visitors of which 1,076 were new visitors. These visitors spent an average of 1 minute and 44 seconds on the website
Top 10 countries
1. United States (924 visitors)
2. (a country that didn’t show up in the stats)
3. United Kingdom
Thoughts: As expected majority of my visitors are from the United States, but it is always nice to see that I have visitors from around the world.
Top 10 Referrals
1. Google (507)
2. Direct (typing in my website name)
Thoughts: Despite a large number of people finding my website through Google search engine, they don’t spend that much time on my website (under 1 minute). However, readers who subscribe to my blog spend on average 18 minutes on the website, Twitter visitors, 6 minutes, Pinterest visitors, 4 minutes, Facebook visitors, 3 minutes, and all other referrals, 1 minute.
I should focus on retaining more people via social media sites and email.
The top 5 keywords (several of these were repeated, but written in different ways, so I put in 5 general keywords)
1. Unknown (425 visitors)
2. Lisa-Marie Pierre
3. Nomadness Travel Tribe
4. How to make mango butter
5. Engagement rings from Costco
Thoughts: For whatever reason, Google Analytics did not show what 425 people typed in to find my website. I read online it means that those people are logged into their Google account, which is why it doesn’t show up in the statistics. I don’t know if that is fact, but it is frustrating not knowing what keywords are used to find my website. I like to use these keywords as an indicator of what topics I should keep writing about. But, I might have to let go of using this method because it is impossible to know what those 425 people are searching.
Top 10 viewed posts
4. Would you be upset if your partner purchased your engagement ring from Costco (also my most commented on post)
Thoughts: My most popular blog posts were narratives, do it yourself projects, or guest posts. In 2014, I will probably focus more on these type of posts. I used to think frequency of posts or length of a post made a difference if people read my blog, but I don’t see a correlation. Some of my more popular posts are long and some months I only wrote three blog posts, but I still had a lot of visitors to my site. I think it is best to just write from the heart and readers will relate.
My 2014 Blog Goals
1. Retain visitors – increase returning visitors from 20% to 40%; increase subscribers from 20 to 50
2. Consistently write – write 4 to 8 times a month
3. Vary content – write different type of posts; long, short, photos, audio
4. Host guest bloggers – host at least 6 guest bloggers in 2014 (perhaps paid)
5. Offer products – Write and publish two eBooks
Happy New Year!
I have accomplished a lot on this blog and I look forward to accomplishing more in 2014.
I would like to wish you all a Happy New Year and thank you for your visiting my website, reading posts, and subscribing to this blog!
Without your interaction and readership this blog would not continue.
As always, I am here to help your achieve your goals, don’t be shy and feel free to contact me if there is any way I can help.
Enjoy these last few days of 2013!
An urban planning PhD student finding peace in creating a balance between the mind, body, soul, & environment.
Photo Credit: Bazaar Bizarre SF