2012: My blog, a year in reviewPersonal Development

In 2012, I played around with how I wanted to continue as an academic and business consultant. I finally came up with the following mission, vision, and goals:

Mission: To build client satisfaction through quality work.

Vision: Commitment and dedication to: creativity, client satisfaction, innovation, leadership, professionalism, and quality work is what delivers success for Lisa-Marie and her clients.

Goals:

  • To enable others to discover, enjoy, and understand business, writing, self-improvement, and social media through popular and scholarly publications, videos, and workshops.
  • To build and strengthen a community of new and existing clients, readers, community members, and business partners.
  • To improve others writing, editing, reading, and business skills.
  • To maintain and encourage employee skill training that might be deemed necessary for business operations.

I want to continue writing on this blog, but also provide services for others. Sometimes it has been tough to do both. I blog occasionally on here, but I would like to increase my blog posts to maybe one to two a week. Even though, I have only written 39 posts for this year, I feel like they have been helpful posts on a variety of topics. I want to increase my blog postings, but I still want to maintain a feel for quality. I will gradually increase my posting frequencies for 2013.

Every month on Google Analytics, I review the statistics of my site to get a feel for how people find my website, what topics they search to find my website, and just to overall measure my progress.

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My 2012 numbers were interesting.

 Visitors

I had 1,798 visits of which 1,185 were unique visitors. 66% were new visitors and 34% were returning. I had 4,571 page views and the average site visit was 3 minutes and 15 seconds. My bounce rate was 64%.

These numbers aren’t very high, but this is a fairly new blog. On my Closed Lids blog, it took me three years to get over 1000 views a month.  I am glad I have a lot of new visitors, but I would like to turn them into returning visitors. I am brainstorming ways to increase my returning visitors. I also would like my bounce rate to go down. Bounce rate is the number of single page visits; which means 64% are only visiting one page. On one hand that sounds terrible, but  on the other hand, a large percentage of people find my blog via search engines or links on social media sites; so I assume they find what they need and leave.

Location

Top 10 countries

  1. United States
  2. Canada
  3. India
  4. Australia
  5. (a country that didn’t show up in the stats)
  6. United Kindom
  7. Germany
  8. Japan
  9. Philippines
  10. Brasil

Most of my visits are from the United States and Canada, but it is nice to know I have some reach throughout the world.

Social Media

Top 10 Social Media Referrals

  1. Facebook (71%)
  2. Blogger
  3. Google
  4. Twitter
  5. Pinterest
  6. YouTube
  7. WordPress
  8. Goodreads
  9. Hootsuite
  10. Linked In

Though an overwhelming number of people who use social networks to connect to my blog found me via Facebook, these readers stay about 5 minutes, whereas my YouTube visitors stay 18 minutes. Pinterest, Twitter, and WordPress readers stay for 4 minutes. I thought those numbers were interesting. I wonder what makes the people from YouTube stay on my blog longer, maybe they are searching more information?

Search

38% of visitors found my site via search traffic, 37% via referral traffic, 23% via direct traffic, and 1% via campaigns (I had a free advertisement coupon from Google and I used it for a week or so). These numbers are pretty even. Most people are coming to my site through search engine results, other websites, or directly inputting my website. These numbers look good to me and it means I am writing about things people are searching for.

Keywords

The top 10 keywords (several of these were repeated, but written in different ways, so I put in the 10 different keywords)

  1. Unknown (42%)
  2. Lisa Inks
  3. Networking in the Hub
  4. Why Black People Don’t Support Black Business
  5. Top Kindle Apps
  6. 25 Things to Say to An Interviewer
  7. Lisa Marie Pierre
  8. Why Libraries should stay open
  9. Self-Doubt and Leadership
  10. Passive Income Journey

42% of people found my website by typing in a keyword that did not show up in the statistics. That is frustrating because it would be helpful to know what that keyword was; are people typing in writer, editor, consultant, etc.

Content

Top 10 posts

  1. Networking Event: Networking in the Hub
  2. My Top 10 Kindle Apps
  3. My Passive Income Journey
  4. Black People Don’t Support Black Businesses
  5. 11 Things Professors Wished Students Knew Before Final Grades
  6. Networking Event: Hempstead Rebirth
  7. Networking Event: Women Leadership Series
  8. Long Island’s Smart Growth Vision
  9. Do You Have Mastermind Group?
  10. My Passive Income Journey: Monetizing Fame

Looks like passive income, local events, and academic topics ruled the charts in 2012.

Based off these statistics I did a nice job in promoting this websites on social media networks and search engines. I would like to translate this interest on the outside and do more in person activities. This is one of my goals for 2013.

Do you follow statistics on your website? Does it dictate what you write or how your manage your site?

***Lisa-Marie 

An urban planning PhD student finding  peace in creating a balance between the mind, body, soul, & environment.

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